Informed Choice

Here at Informed Choice, we firmly believe that:

-Investment success comes from the consistent application of a robust process.

-Diversification using mainstream asset classes can reduce risk without destroying returns.

-The bulk of long-term returns come from an asset allocation strategy.

-It is possible to add extra value through tactical asset allocation decisions and fund selection.

-Investment decisions should relate to financial planning objectives.

-Trying to time the market is a strategy doomed for failure.

-The ‘best’ funds display consistent risk-adjusted returns combined with low charges.

-There might be surprises just around the corner, but history informs the most likely long-term outcome.

-Active management and passive strategies can both play a valuable role.

-There are few right answers when it comes to investing, but plenty of wrong answers.

-Investors should know and understand the reasons for investing in every part of their portfolio.

Does this sound like a philosophy you would like to see applied to your own investment and pension portfolios? Do call us on 01483 274566 or email hello@icl-ifa.co.uk to arrange an initial meeting, at our expense and with no obligation.